Develop a Marketing Plan - 3/11/20 - C0003 March 11, 2020, 10:00am EDT March 11, 2020, 12:00pm EDT
Howard County Economic Development Authority
Howard County Economic Development Authority
6751 Columbia Gateway Drive
Columbia, MD, 21046

Developing a marketing plan for your business can be a time consuming and intimidating task. But if you want your business to succeed, you will need to have a well thought out plan to attract customers and drive sales. This workshop will explain the process behind developing a great marketing strategy. Sign up now and find out how a well-written marketing plan can be the blueprint for your success!

In this workshop, you’ll learn:

  • Why a great value proposition is key to your marketing success
  • How to identify your target customer and niche market
  • Why your competition matters to your success and what you need to look for
  • How to decide which marketing channels work best for your business
  • Why you shouldn't forget about branding 
  • How to put it all together!

You will also receive a marketing plan template and a hand-out of marketing resources with links to tools for a marketing calendar, ways to assess your website's keywords, graphic image templates and more.

Develop a Marketing Plan - 3/11/20 - C0003